Buying new running shoes is no fun
April 01, 2011
So I put off buying new running shoes as long as I could, until my shins started sending me frantic messages I needed to get new running shoes. And I had to admit: looking at the soles of my Saucony's, they looked terrible.
So I reluctantly entered the running store, worrying they would spot me and start shouting: 'What are yóu doing here?! You're not even a real runner!'
I showed the running guy my shoes, and asked: 'Is it time to get some new ones?'
The running guy snorted: 'These shoes are a goner! You definitely need a new pair.'
Then he went in the back and came back with almost exact copies of my running shoes, except not so dirty looking. 'Omni 9' they were called.
'Do they come in others colours?' I asked hopefully.
The shoe guy shook his head.
'Oh well, I'll take them,' I decided, and paid.
And then I left the store. But I didn't feel that special thrill I feel when I buy regular shoes. I can't help but feel manufacturers of running shoes are missing out on some great opportunities. Running shoes for women in all the colors of the rainbow, and decorated with flowers, sugar en spice, and everything nice.