We Are Not Joggers rubbed lots of people the wrong way.
And that's not surprising, because it's based on the premisse that joggers are an inferior kind of runners. In fact they're not real runners at all. That's why they're called joggers!
I've always considered runners a friendly bunch, but I have to say: there's nothing friendly about putting other people down! Having said that, it's a clever campagne! Because of the hurt feelings it invokes, it gets lots of publicity and has people talking about it. You can't buy that kind of publicity!
Turn it around: joggers are to be admired!
The campagne reminded me of a chapter in Running & Philosophy. Whereas in the Pearl Izumi campagne joggers are depicted as lesser runners, in Running & Philosophy joggers are described as admirable. Because they don't run for the brass ring or a pr.
They run solely because they know it's good for them. Even without any race date on the calender, the jogger always goes out for his run. Such an intrinsic motivation, which can't be easily measured in results, requires lots of character and willpower.
So I'm proud to say: I'm a jogger! I don't like racing, and I'm not trying to improve my pr. I don't even háve a pr. I run because it helps keep me on an even keel, and it's good for my physical health too. And that's enough reason to go for a run five times a day.
I am jogger, hear me roar!
Are you externally motivated (prizes, pr's) or internally motivated (better physical and mental health) or both?