I jiggle, therefore I am

this girl can

I stumbled on this beautiful video that's all about promoting sports for women. The campagne is called: #ThisGirlCan.

The goal of #ThisGirlCan is helping women achieve a healthy body image. Which is why you'll actually see réál women running, swimming and playing sports. These ladies are a lot more 'real' than the girls from the Dove commercial.

It's lovely to see all these female bodies in action. And the joy and zest for life they exude.

Why the  #ThisGirlCan campagne

The #ThisGirlCan campagne is an initiative of Sport England. They discovered that there are less English women who participate in sports than men. At the same time, about 75% of English women says she would líke to move more.

'Why is that?' the people at Sport England wondered. So they did some research and discovered that it's mostly fear that's holding women back.

  • Fear of not being good enough
  • Fear of not being able to keep up with the rest
  • Fear of becoming sweaty
  • Fear of looking stupid
  • Fear of jiggling body parts

Lots of these fears are being fed by commercials featuring über slim and sleek sports women.

Besides fear, there's also guilt. Young moms feels guilty about taking time away from their families. While at the same time they feel guilty about setting a bad example.

Damned if you do, damned if you don't! That's motherhood for you!

Here's what Kate Dale, member of Sport England has to say:

'Our manifesto for the campaign emphasizes that it doesn’t matter whether you’re rubbish or an expert, it just matters that you’re a woman and you’re doing it, and we wanted to show that. So there’s no airbrushing, no Photoshopping, and every drop of sweat you see is real. Our director worked them hard during the shoot. It’s a sassy celebration of active women and girls designed to normalize sport and activity by showing how real women, ones we can identify with, have overcome their fear of judgment by simply getting out there and enjoying it. We adopted a humorous, confident attitude that allowed our women to show they didn’t take themselves too seriously. It is a campaign that says to women: If someone has a problem with me doing sport, let it be their problem. It really doesn’t matter if you run like Phoebe from Friends or Paula Radcliffe—the point is you are running, and that is worth celebrating.'

Watch  #ThisGirlCan!

Take a moment and watch this movie. It's absolutely great. You won't regret it!


Well? How did you like it?

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Iulia Gulia @ Best of Baby said...

Beautiful indeed! I think #thisgirlcan might be my new favorite hashtag!

Karren Haller said...

I love the energy they have, so awesome!!! I'll root for them Go Girls!!! Wish I had that much energy, I think mine has dwindled over the years.

Thanks for sharing on Friday Features!!
Have a great week, Karren

Unknown said...

I love this post....I waited until 38 to start running, 39 to start playing tennis, 41 to take my 1st surf lesson....why did I wait, because I was always self-conscious about not being fast enough or coordinated enough, until I got too old to care....I hope that ads like these inspire other girls/women to not wait as long as I did. www.momontherunsnatiy.com

Katherines Corner said...

I love this post. I had to stop running a few years back and I miss it. Hugs and thank you for sharing at the Thursday Favorite Things blog hop.

Unknown said...

Sweating like a pig, feeling like a fox - I'm training for a half marathon and this is my new mantra! So brilliant. Thanks for spreading the word on such a great campaign!

Nicole Orriëns said...

Yes, it really is a beautiful has tag!

Nicole Orriëns said...

And they look so happy!

Nicole Orriëns said...

I can understand you miss running! I would hate to have to give it up. Even though I often don't feel like running!

Nicole Orriëns said...

It's definitely a campagne worth spreading!

Nicole Orriëns said...

I was in my thirties before I started to run. But that was because I used to think sports were terrible.

Celi said...

Love it! Very inspiring and has motivated me to get going. Thanks for sharing. #ThisGirlCan :)

Unknown said...

Oh, you're right, that's great and very inspirational! Thanks so much for taking the time to link up with us over at the #HomeMattersParty - we hope to see you again this Friday!

Jennifer A said...

I love that! I played soccer 8 months pregnant last year with my kids, and had a blast. Now I'm running again so that when the next opportunity to play presents itself, I'll be ready! And yes, I jiggle.

Unknown said...

I love this! I too jiggle!

Stone Cottage Adventures said...

What a GREAT video! -Marci @ Stone Cottage Adventures

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